This article illustrates how the compromise effect alters consumers' selection of soft drinks.
Using three within-subject studies, we show that extremeness aversion and price insensitivity …

The authors investigate consumer, firm, and policy implications of the fast-food marketing
practice of bundling a soft drink and French fries with an entrée (ie, “the combo meal”) and then …

This tutorial provides evidence that character misrepresentation in survey screeners by Amazon
Mechanical Turk Workers (“Turkers”) can substantially and significantly distort research …

Within this article, the researchers present the design, implementation, and evaluation of a
pilot of a virtual peer mentoring training program for racial and ethnic minority women peer …

and Conclusion 1. Constant and reproducible curves of blood radioactivity levels are found
in normal humans and dogs after an oleic acid test. 2. Following pancreatectomy and …

The bibliography covers nonbiological or human behavior aspects of fish and wildlife
conservation including sportsman characteristics, safety, law enforcement, professional and …

A mixed-design study, also called a split-plot design, intends to evaluate the differences
among multiple independent groups and multiple treatment conditions simultaneously, with …

The 2013-2016 cycle of the Minnesota 4-H Foundation’s Howland Family Endowment for
Youth Leadership Development is dedicated to understanding social and emotional learning …

This simple model of marketing strategy can provide keys to creating a sustainable competitive
advantage. Suitable for MBA and executive formats, this technical note demonstrates that …

In this work, we propose a novel genetic pathway discovery and comparison analysis
framework integrating newly generated gene expression microarray data and existing biological …