Banner blindness, the phenomenon of website users actively ignoring web banners, was
first reported in the late 1990s. This study expands the banner blindness concept to text …

Previous studies have found that using multiple monitors increases productivity, but there
are also documented drawbacks to increased monitor count and/or size. The purpose of this …

Users of websites tend to ignore text advertisements, especially when they are on the right
side of a web page, even when the advertisements are useful for completing a task. This …

This study examines eye movement patterns of users browsing or searching a 1-column
and 2-column news article on a web page. The results show a higher number of fixations for …

User eye movements of five different text-based web page layouts were compared. The
layouts evaluated were a narrow 1-column, narrow 2-column and full-length text layouts, …

This study examined the eye movement patterns of users browsing a web-based portal
interface. Results demonstrate consistent scan patterns in both 2 and 3-column portal layouts. In …

Background Users can make judgments about web pages in a glance. Little research has
explored what semantic information can be extracted from a web page within a single fixation …

Research has suggested that during storybook reading children’s eye-gaze is primarily on
the picture versus the text. Further research with written fast-mapping (FM) indicates that …

This paper reports on the scan patterns of users browsing a 2-column and 3-column web
portal page. Consistent scanning patterns for each of the 2-column and 3-column web portal …

Social networking websites have become common tools people use for communication and
sharing media such as photos. Currently, one of the most popular social networking …