%0 Journal Article %A Harry Seneker %T Dividends Do Matter %D 2004 %J ETFs and Indexing %P 50-61 %V 2004 %N 1 %X Numerous trends are examined that suggest recent increased interest in dividend income from equities is likely to continue and perhaps increase further well into the future. Existing equity indexes are found to measure a capital-gains-oriented investment strategy and not income-oriented equity investment strategies. New design principles are described that are aimed at measuring the segment of the equity market that is income oriented. The resulting Dow Jones Select Dividend Index is backtested to 1991 and found to have outperformed many benchmark indexes. Comparisons with other equity indexes find that it has also performed consistently with or better than indexes measuring conservative capital gains-oriented investment strategies. %U https://guides.pm-research.com/content/iijetfind/2004/1/50.full.pdf