RT Journal Article
SR Electronic
T1 Confessions of a Turnaround Guy
JF Turnaround Management
FD Institutional Investor Journals
SP 14
OP 22
VO 2003
IS 1
A1 Gary Sutton
YR 2003
UL http://guides.pm-research.com/content/2003/1/14.abstract
AB This article posits that there are eight central principles to the turnaround business: 1) It's a marketing business; 2) There are distinct types of practitioners; 3) The turnaround itself is often easy; 4) Start-ups and turnarounds are more different than they are alike, yet they resemble each other more than they do normal businesses; 5) The bigger the business, the easier the fix—usually; 6) Practitioners need large egos, hence the fragmented profession; 7) Success depends a lot on deal flow; 8) Timing is everything. A discussion of these issues follows with examples and implications for practitioners.