@article {Sutton14, author = {Gary Sutton}, title = {Confessions of a Turnaround Guy}, volume = {2003}, number = {1}, pages = {14--22}, year = {2003}, publisher = {Institutional Investor Journals Umbrella}, abstract = {This article posits that there are eight central principles to the turnaround business: 1) It{\textquoteright}s a marketing business; 2) There are distinct types of practitioners; 3) The turnaround itself is often easy; 4) Start-ups and turnarounds are more different than they are alike, yet they resemble each other more than they do normal businesses; 5) The bigger the business, the easier the fix{\textemdash}usually; 6) Practitioners need large egos, hence the fragmented profession; 7) Success depends a lot on deal flow; 8) Timing is everything. A discussion of these issues follows with examples and implications for practitioners.}, URL = {https://guides.pm-research.com/content/2003/1/14}, eprint = {https://guides.pm-research.com/content/2003/1/14.full.pdf}, journal = {Turnaround Management} }