PT - JOURNAL ARTICLE AU - Harlan D. Platt AU - Marjorie B. Platt TI - Understanding the Renewal Profession DP - 2002 Mar 20 TA - Turnaround Management PG - 115--119 VI - 2002 IP - 1 4099 - http://guides.pm-research.com/content/2002/1/115.short 4100 - http://guides.pm-research.com/content/2002/1/115.full AB - What problems prompt managements to call a turnaround professional for help? Do these brash renewal experts employ the chainsaw for most every engagement, or are the problems and solutions much more intricate? From a survey of turnaround managers, we learn that the problems are broadly categorized as financial, operational, or strategic. The bloated, unfocused company is only one of several templates. These experts present solutions that involve basic management skills and make one wonder how the company ever got off the ground.