RT Journal Article SR Electronic T1 The Viability Assessment Under Uncertainty JF Turnaround Management FD Institutional Investor Journals SP 120 OP 131 VO 2002 IS 1 A1 Thomas H. Kieren YR 2002 UL http://guides.pm-research.com/content/2002/1/120.abstract AB Many distressed companies suffer from a host of ills. This article takes a detailed look at some of those issues and provides a guide for anyone thinking of reviving a troubled company. Internal and external issues are noted, such as: key factors for success; industry attractiveness; competitive position and advantage; customer satisfaction and retention; business strategy; business system; organization; simple cost cutting; macroeconomic trends and developments; and operations effectiveness.