PT  - JOURNAL ARTICLE
AU  - Thomas H. Kieren
TI  - The <em>Viability Assessment</em> Under Uncertainty
DP  - 2002 Mar 20
TA  - Turnaround Management
PG  - 120--131
VI  - 2002
IP  - 1
4099  - http://guides.pm-research.com/content/2002/1/120.short
4100  - http://guides.pm-research.com/content/2002/1/120.full
AB  - Many distressed companies suffer from a host of ills. This article takes a detailed look at some of those issues and provides a guide for anyone thinking of reviving a troubled company. Internal and external issues are noted, such as: key factors for success; industry attractiveness; competitive position and advantage; customer satisfaction and retention; business strategy; business system; organization; simple cost cutting; macroeconomic trends and developments; and operations effectiveness.