@article {Ardell49, author = {Gary Ardell and Jeff Gavin}, title = {Machine vs. the Man}, volume = {2007}, number = {1}, pages = {49--51}, year = {2007}, publisher = {Institutional Investor Journals Umbrella}, abstract = {A good trader will outperform an unguided algorithm any day of the week. An algorithm{\textquoteright}s job is not to act as the trader, but as the assistant trader{\textemdash}making a great trader more productive. Traders want their algos and the technology surrounding them to take care of the scut work and give them more control over their trading. Smart traders want to be in the driver{\textquoteright}s seat of their algorithms. But, it{\textquoteright}s not just about the algos anymore, it is also about the tools that surround them. Technology companies need to extend the algo beyond execution, making it an electronic trading assistant. The trader wants all of the go-to analysis and execution tools merged into one place on the desktop{\textemdash}the order management system. They want to be equipped with the most cutting-edge tools at their fingertips so that they can make informed and intelligent decisions based on real-time analysis and performance. They want analytics and reporting, and real-time benchmarking available and embedded into their OMS. But, these tools need to fit seamlessly and naturally into their workflow or else the edge they offer the trader is lost.}, URL = {https://guides.pm-research.com/content/2007/1/49}, eprint = {https://guides.pm-research.com/content/2007/1/49.full.pdf}, journal = {Trading} }