PT - JOURNAL ARTICLE AU - Alan Shapiro TI - Best Execution DP - 2002 Mar 20 TA - Trading PG - 40--46 VI - 2002 IP - 1 4099 - http://guides.pm-research.com/content/2002/1/40.short 4100 - http://guides.pm-research.com/content/2002/1/40.full AB - Best execution and its industry measure is evolving. There remains a great deal of room for firms to look beyond the obligation of compliance, and look forward to the benefits of more statistical analysis. Firms can use the new data developed to enhance their internal performance measures and marketing and sales efforts, and to extend their competitive and industry-related analysis. As general awareness increases among the financial media and the investing public, firms will need to truly understand and take advantage of their data in comparison to others' if they expect to succeed on the merits.